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Impact of Client Internet Pet Health Searches Studied

12/15/17 By
Merck Veterinary Manual

Surveys in the US and UK have looked at how clients search for pet health information online and how this may impact veterinary-client relationships. Most clients report that finding information is easy, but veterinarians are concerned about the accuracy of what clients find and their ability to understand it.

More details on the recent UK survey of veterinary client web searches can be found in American Veterinarian. The original surveys can be found in Frontiers in Veterinary Science and Internet Scientific Publications.